WHY ADS FOR REAL ESTATE?
8 Reasons Why Ads are Important for Real Estate
1. Facebook and Google offers a broad and rich set of interest and targeting options.
Thousands of targeting options, including: income, relationship status, geo targeting, zip code, age, interests and much more.
2. Organic reach on Facebook is dying.
This means your social pages aren’t getting as much attention anymore.
3. Facebook is far less expensive than most advertising channels.
Not only that, but it’s one of the few ways to guarantee your ads get shown to the audience you want.
By using Facebook and Google together we can get the highest quality leads at the best price. Leads that convert.
4. 70-75% of people sign with the first realtor they work with.
Use digital ads to stay on the forefront of mind.
5. Digital real estate listings that include a video receive 403% more inquiries than those without.
6. 77% of first-time home buyers drove by a home they first viewed online.
7. 73% of senior home buyers go online to search for a home.
8. Where home buyers found the home they purchased:
Internet: 51% ??
Real estate agent: 30%
Yard sign/open house sign: 7% ??
Friend, relative or neighbor: 6% ??
Home builder or their agent: 5% ??
Directly from sellers/Knew the sellers: 2% ??
Print newspaper advertisement: Less than 1% ??
Click the button below to take the first step in growing your Real Estate business today!
One of Our Real Estate Clients
$5.78 PER LEAD. CAN’T BEAT THAT.
What we have found is promoting your current listings, and stats on your real estate performance on Facebook and Google to a variety of audiences that we test, will drive leads of both buyers and sellers. These are high quality leads that will get on a phone call with you and have meaningful conversations.
We push out ads to audiences on Facebook and Google that are ready to move using the extremely powerful detailed targeting FB and google offers. We can target people by family size/type, how much money they make a year, what car they drive, and thousands of other targeting options to ensure we show your listings to the correct people. We can even target geographically down to a small radius of 1 mile, or even smaller allowing us to get leads that are right for you.
When the user reaches your site, they are there to view the listings that you have, but to access those listings and more, they must give us their name, and phone number. This filters out the “tire kickers” and helps us get top quality leads. Using IDX and analytics we can see the average home value, the number of homes viewed, and much more to help qualify those leads.
Automated follow up is a great way to sort through the leads using email, FB messenger bot, automated voicemail, and SMS.
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