If you haven’t gotten started with video marketing in 2019, it’s time to jump in. Stats say video marketers get 66 percent more qualified leads annually, and they achieve 54 percent more engagement in brand awareness. Moral of the story? 2019 is the year to get on video – or get left behind.
But don’t fear – jumping on video doesn’t have to be intimidating. In fact, there are so many simple ways to start. So don’t worry about hiring a camera crew just yet – here are some ways you can get started right from your living room couch.
Facebook & Instagram Live:
Facebook and Instagram live offer an incredible way to connect in real-time with your audience. Not only do they offer the chance for you to communicate big events, show exclusive, behind the scenes footage, and create authentic moments for your audience. Every time you go live, the platform sends your followers a notification. Don’t miss your chance to make your mark!
It’s also extremely simple to create a video for social stories. Considering the typical cap for a video on your story is 15 seconds – it’s easy to film something exciting, throw a filter and caption on it, and create video content right there at the moment. It doesn’t even have to have sound (most people leave the sound down and read the text anyway.)
IGTV is still alive and well, so hop on it! With IGTV being one of the few platforms to encourage vertical video, content is for this platform is easy to produce right from your phone. And with the inception of IGTV being just last year, you’re still not too late to be one of the first to figure it out.
If you want to make sales, then video ads are the way to go. Even if you’re making a video from your phone, it’s proven that video ads on Facebook get 20 percent more clicks than just an image. Have someone film you, make a quick edit on the iMovie app from your phone, and start advertising.