Even though Augmented Reality, or AR, used to sound like just another scene in Back to the Future, through platforms like Snapchat and Instagram, it’s becoming just another ordinary part of daily life.

And considering more than 400 million people are using Instagram stories with this feature, it’s time for businesses to follow suit.

AR doesn’t have to be overly complicated, however, so the sooner you jump on the bandwagon, the sooner you can continue to create relevant content for your audience.

Here are four ways to capitalize on AR right now for your business, regardless of your field.

Incorporate AR on your own social media stories for fun

Want to capitalize on AR without spending a dime, right now? Then hop on your social media platforms, and post a photo or story with an influencer or even yourself having fun with this feature.

Consider talking about a product launch, or sharing any news you anticipate with the Snapchat dog filter. Using AR, if planned precisely, can demonstrate your adaptability and that you’re up to date on all the latest trends.

Create a filter:

You’ll want to block out a couple of hours to try this, but if you really want to take advantage of AR in a way that’s cost-effective but gives your audience a tangible way to promote your business, make your own filter.

Creating a filter allows you to add your own logo and branding, so this would enable your audience to essentially record their own videos from their platforms while reaching their entire audience with your content.

Give a virtual tour:

This is the point where AR may become a little bit pricier, but if you’re in the real estate industry or software where a tour would be beneficial, this is an option to consider. AI can become sophisticated, but if you want to give it a go you can still take a DIY approach to this step.

Look into an App or Demo:

Building apps can come with a high price tag, but if you’re interested and haven’t pulled the trigger, consider getting ahead of the curve by researching app options with AI integrations built in.