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Marketing A to Z: Key Terminology You Need to Know

When prospective clients hear, “marketing strategy,” they can become easily intimidated. While there are a lot of terms marketers throw around, it’s easy to learn. Here’s a marketing cheat sheet to help you know the difference the next time you’re working on a...

Why Your Website Matters: 4 Elements of an Effective Website

Despite the development of apps, your web presence as a company is still more important than ever. Considering your website is the first impression you will ever get to make as a business, it must be optimized and effectively designed as a medium to attract and engage...

Copywriting 101: How to Write Good Copy for your Website

Despite the importance of graphic design, web development, and social media, good copy truly can make or break your web success. Moreover, the success of your business can also hinge on the quality of your copywriting. From your web descriptions, flyers and...

Influencer Campaigns for Small Businesses

How to Create a Campaign Without Spending Thousands Influencer marketing has taken the marketing landscape by storm. Considering this relatively new phenomenon made major waves for the first time in 2015 by Airbnb, its continual evolution has kept marketers on their...

How to Create an AdWords Campaign from Scratch

Considering that businesses make an average in $2 in revenue for every $1 spent, it’s no wonder that Google AdWords is becoming one of the most popular platforms to advertise on. Though PPC can get expensive, if done correctly, it can bring in significantly more...

How to Utilize Video Marketing in 2019

If you haven’t gotten started with video marketing in 2019, it’s time to jump in. Stats say video marketers get 66 percent more qualified leads annually, and they achieve 54 percent more engagement in brand awareness. Moral of the story? 2019 is the year to get on...

4 Ways to Capitalize on AR for Your Business

Even though Augmented Reality, or AR, used to sound like just another scene in Back to the Future, through platforms like Snapchat and Instagram, it’s becoming just another ordinary part of daily life. And considering more than 400 million people are using Instagram...

Create a Successful Facebook Ad Campaign in 12 Minutes or Less

Contrary to popular belief, Facebook isn’t going anywhere. Despite losing 20 percent of their market share last summer from their data scare, Facebook fills such a large need in the marketplace that no other company has yet to come close to – especially with the...