Considering that businesses make an average in $2 in revenue for every $1 spent, it’s no wonder that Google AdWords is becoming one of the most popular platforms to advertise on.
Though PPC can get expensive, if done correctly, it can bring in significantly more potential clients than organic listings can.
Google’s Academy for Ads is a great way to become fully immersed in the features of marketing on this platform, but we’ll show you how to run a campaign in less than 10 minutes if you’re new to the game.
Create an AdWords account
Google will then allow you to either advertise in Google AdWords, or Google AdWords Express. If you’re new to the game, Google AdWords express will manage your ads and daily management for you. If you’ve got more background on keywords and targeting your audience, then we recommend sticking with Google AdWords for a more targeted campaign.
Choose the campaign type you’d like to start. Web Traffic is a safe bet to begin. Also, try sticking with text ads initially, to better understand the platform, and pay a lower bid per click than other ad types.
Narrow your location
Even if you are strictly E-Commerce, selling in the region you live in or an area where your target audience lives in will help your ad rank more highly, especially if it’s your first one.
Choose your business category and choose relevant keywords. If you’re unsure if these keywords are the best fit for your brand, try testing them first in Google Trends or in the queries in Pinterest or even Google.
Write your ad
Make your ad concise, relevant, and to the point. Having a sale? Say so. Make sure your keywords and special offer are included as well. Be sure to include a call to action.
Add your image
Make it relevant to your product. Though it won’t appear on text ads, it may surface on Google’s Display Network – or Google’s partner websites and platforms.
Keep your budget low
Time will help you improve on your ad